Last year, Samsung said it was aiming to be among the top three brands for digital cameras, and it seems the company has almost met its aim.
The Korean chaebol has just revealed an even more ambitious plan--to be the number one digicam brand within the next two or three years. Kim Soo Bong, vice president of the Strategy Marketing Team for the Digital Camera Division in Samsung Techwin, told CNET Asia that while many manufacturers, including Samsung, are sharing the number three position in the global digicam market now, the company is an "outstanding number three". He said this is possible because the company will differentiate itself from competitors by offering unique design, friendly user interface, better image quality, and superior performance.
Some key trends which Samsung will adopt for its snappers this year would be wide-angle optics, intelligent automatic shooting mode, and most importantly, user-friendliness. While Samsung's forecast for the digicam market this year isn't too optimistic, it will not adopt a lower pricing strategy. Compared to bigger players such as Canon and Sony, the Korean company admitted that its imaging products are not as strong.
However, it is sure of its direction and will attempt to win consumers' hearts by improving its shooters instead of using price point as an incentive. Regarding the hybrid system which was announced last year, Kim told us the camera is still under development. As to when it will be made available, he said 2010 is a good estimate but that the the company will analyze the market first for possible advantages. With regard to the pricing, Kim said this is undecided yet but will definitely be made affordable to consumers.
This shooter will probably compete in the same segment as the Micro Four Thirds system which is currently implemented only in the Panasonic Lumix DMC-G1. Click here for more information on Samsung's digicam lineup for CES.
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