Here is the link to the source.
http://www.samsungimaging.net/2011/01/24/the-nx10-and-i-function-single-lens/
After the small, light interchangeable lens mirrorless camera NX10 and NX5. The NX100 got noticed because of its i-Function lenses.
When using a DSLR camera, there are a lot of things to be done by your right hand, but the left hand is used to keep the camera from shaking.
Therefore, the right hand needs to do a lot of things including operating the menu, shutter, and keeping the camera stable.
That’s why the i-Function lens allows the right hand to just hold the camera, and use the shutter button, while the left hand operates some of the Functions through the i-Function button on the lens.
As a 18-55mm standard zoom lens user, I really wanted the 20mm single lens with the new i-Function.
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