Samsung Electronics, "Thanks! Figo"

In addition to the previous post of this web site, The Donga.com, one of the top 3 newspapers in Korea, explained that the reason that Samsung's SD digital camcorder became the No.1 category in quantity in Italy was because Samsung has raised Samsung's branding image by utilizing Luis Fio, who is a world famous Italian soccer player at Inter Milan soccer professional team, as a model. With this upward trend, Samsung's strategy is to be the No. 1 in the world market in the digital camcorder category. On the other hand, based on the sold quantity of the digital camcorder market in Italy from January to May, Sony was No.1 with 30.3% and Samsung was No. 2 with 26.9%.

Followings are some screens shots that Samsung used Figo as a model in its advertisement.

This is an image used with a stand such as an X banner.

This seems to be taken at a Samsung booth participated in an electronic exhibition in Italy.

This picture is a Figo & Samsung camcorder image that was taken from the real display at Media Mart which is a German digital distributor company, one of the largest digital markets in Europe.