Showing posts with label NX. Show all posts
Showing posts with label NX. Show all posts
Monday, June 20, 2011
Monday, May 23, 2011
NX i-Fn Lens Video Sample
Following is a video clip showing the user interface of the i-Function operation.
The NX Lens Planners Interview(ver.Eng)
Following is a video of the NX lens planners interview.
http://www.youtube.com/watch?v=xFeb3E-SVRs&feature=player_embedded
http://www.youtube.com/watch?v=xFeb3E-SVRs&feature=player_embedded
Saturday, May 21, 2011
City Dakar, A Presence Of Mind - Samsung NX10
Following is a review from an NX10 user.
Now, It has been almost two months that I settled down in “Dakar”, the capital of Senegal. I have got a lot of works since I’m engaged in several projects for the self-sustenance of African local markets. It is true that I have drived hard myself up to recently. So, last weekend, I proposed to my companion to go to the downtown for a change. That was our first recreation for a long time. Dakar that we discovered that day was truly fascinating. We were absorbed in its senses and flavors melted in a placidity of a weekend.
Dakar, extremitely between the Atlantic ocean and a remarkable influence of Sahara desert, is a city that strongly brings up the image of Paris somehow. This is of course the very middle of an African city, but the styles and charms we can find here are maybe even more romantic than in Europe. While accrossing main streets, the square park and market places, I felt a kind of tenderness that aroused me a puerile sensibility. Sometimes, I have an illusion of being in a camping place for a summer vacation when I walk across streets in Dakar covered with sands from the Sahara.
At the evening, we were invited in friends’ house, of which the balcony was opened to a beautiful seaside view. The seascape was gorgeous with some big sea birds crossing the dusk. The view of red roofed villas and outer highway standed on the seasight were pretty tasteful.
The city takes on red colors inclining to desert when the sun lays down. That’s just the best moment to appreciate a cup of strong coffee in a full presence of mind.
Here is the link tothe source: http://www.samsungimaging.net/2011/05/16/city-dakar-a-presence-of-mind/
Thursday, May 19, 2011
A aparut versiunea actualizata pentru firmware-ul seriei NX de camere foto de la Samsung
Following is an article about Samsung NX cameras posted by Comunic.ru.
Wednesday, May 18, 2011
How the NX Lenses are launched into the World. PART II : The NX Lens Planners
Following is the Part II of "How the NX Lenses are launched into the World" following the NX lens developers: The NX Lens Planners.
The NX series, which was a major hit upon its release last year, has won high praise from users to journalists of camera magazines. For the compact system camera, the lens is an essential product. Aren’t you curious about how the Samsung lens came to life? What about the planning, designing, and marketing work that happened behind the curtains to develop such a widely hailed product that promises an excellent value for your money? Here is a sneak peek into how the Samsung NX lens came to life and the behind stories.
Planning
1. Where does lens planning start from? Do you follow market demand or do you focus on technology?
Youngbae Kim (Director, Product Planning Group) : The NX lens planning is driven by the market and consumers. We identify consumer needs and define the lens specification based on their needs, and figure out how to match the spec with the NX camera.
Jayong Koo (Manager, Product Planning Group) : Our planning is focused on the consumers. We analyze various sales data, survey and interview the consumers to build sophisticated understanding of their needs, and match that with our technology to come up with a lens that the market is looking for.
2. What channels do you use to gather consumer demands and reactions?
Youngbae Kim : It’s simple. We analyze market data, sales data, and conduct consumer surveys to segment the customers by age group/type and decide the lens specification for each.
3. What made you develop the i-Function lens in the first place?
Youngbae Kim : I made a lot of effort trying to understand consumer needs and their usage behavior, and it led me to the i-Function lens. I thought very hard about how to make photo shooting easier and enjoyable. Lens until now had increasingly better quality but that was about it. If existing lens were reactive, following what the body ordered, I wanted to develop a lens that has buttons on the lens that can give directions, and the outcome was the i-Function lens.
Jayong Koo : An innovative idea on a lens that is the i-Function lens. If a former lens was part of the body that moves reactively at the body’s control, the i-Function lens, in contrast, controls the body, ensuring a new innovative and convenient UI.
4. Where did you focus in order to differentiate against competitors products?
Youngbae Kim : We will continue to focus on performance and features, just like the i-Function lens which has brought about a breakthrough in features.
5. What is your outlook on mirrorless cameras and the future of the i-Function?
Youngbae Kim : With such an entrenched DSLR market and mirrorless camera at only its initial stage, many uncertainties exist. Nonetheless, I think that the ability to fulfill the consumer’s need to capture a beautiful scene is more important than mirror versus mirrorless. It’s true that the mirror camera was able to better satisfy the consumers because it had better technology and performance; however, I think that the transition from DSLR to mirrorless is a natural path towards digitalization.
Jayong Koo : The compact system camera is an innovative camera that combines the benefits of existing DSLR and point & shoot camera, and I think the compact system camera market will grow. As a differentiated function of the NX, the i-Function lens will be continuously upgraded and made more convenient.
6. Do you personally enjoy taking pictures?
Youngbae Kim : I recently had a late child and have taken a lot of pictures of the baby.
Jayong Koo : I’ve been in the camera business for about 10 years and have taken lots of pictures, which has been a great learning experience. These days, I take pictures of my children using the NX100.
7. Can you say a brief sentence about the lens you are currently developing that will be revealed later?
Youngbae Kim : We plan to launch lenses for different purposes such as for macro shooting, lens fit for video, and lens for portrait among many others.
Marketing
1. Can you describe what a product manager does?
Howoung Lee (Senior Manager, Product Marketing Group) : A product manager is responsible for the whole process from its inception to mass production. Other responsibilities include, when, where, and how much of the product will be launched, how to compete with competitors, and what benefits to offer the customers.
2. How is marketing for cameras and lenses different from that of other electronic products?
Howoung Lee : A camera is a product that has both digital and analog attributes. The emotional aspect of the camera helps to connect people with other people and deliver my own story.
3. What do you highlights the most when trying to promote the excellence of the NX lens compared to existing SLR cameras?
Howoung Lee : In marketing, there is a terminology called POP and POD. POP stands for ‘Point of Parity’ and POD ‘Point of Difference’. In terms of POP, we made a high resolution lens to strengthen the attribute of the lens. In terms of POD, we introduced the unprecedented i-Function to differentiate against competitors.
4. Do you personally like to take photos? If so, what is your favorite camera and lens?
Howoung Lee : I was a sales man in the past and there was this one time when I took a photo of a customer on a heavy snow day, which facilitated the negotiation. became even fonder of photos then. I like light lenses that work best with family photos.
5. Do you have any words of advice for those aspiring to become a marketer or working in a camera related business?
Howoung Lee : Because camera portrays the heart and philosophy of people, I think you need to have a warm heart to do camera marketing.
Design
1. Can you briefly talk about the lens design?
Kyunghan Noh (Senior Designer, Design Group) : A lens designer thinks about what value and benefit the lens should offer to the consumers when it comes out. These thoughts impact the shape and composition of the lens.
2. I would think that the lens would be limited in outer design compared to the camera body. What do you think? What is the most important about outer design?
Kyunghan Noh : The lens is an ultra precision instrument with size issues, so it’s true that it has limitations in design. Defining a unique image group is important.
3. I hear that designers often have a hard time being stuck between the developers and planners. What process do you go through to coordinate?
Kyunghan Noh : In the past, the designers had a little role to play, but the mindset has shifted towards creativity, so now people come to ask for our opinions.
4. Bluering is a key feature of the Samsung NX lens. How did this come about?
Kyunghan Noh : We borrowed blue, the color that represents Samsung, to express Samsung’s unique identity through the lens as well.
5. A self-evaluation of the i-Function lens?
Kyunghan Noh : I think the i-Function lens redefined the paradigm of interchangeable lens. If the existing cameras were not able to control the function looking at the object, the i-Function lens is able to do so, which is a clear differentiator.
6. What kind of lens do you want to make in the future?
Kyunghan Noh : Our plan is to strengthen the premium lens line-up. We will also continue to develop upgraded versions of previously launched lenses. I also want to make a lens than can control the whole body from it.
7. Do you have any words for those who want to become a lens designer?
Kyunghan Noh : A lens designer should first have ample experience in taking pictures. If you take a lot of pictures, you start to see improvement areas as a user, so for those who want to become a camera or lens designer, I recommend you take a lot of pictures.
In the two series, we met with the lens developers, the NX lens planners, marketers and designers to talk about the key features of the NX lens and how the i-Function came about. We were able to see that the NX lens was created to meet the needs of the users in a convenient way, which was made possible through unsparing effort of experts in their respective fields. I look forward to how the NX lens evolves and develops in the future!
Here is the link to the source: http://www.samsungimaging.net/2011/05/17/how-the-nx-lenses-are-launched-into-the-world-part-ii-the-nx-lens-planners/
Friday, May 13, 2011
Sunday, May 8, 2011
Youtube Featured Videos This Week: NX Films
Following show some video sample of NX cameras.
Perfect Pictures at Your Fingertips!
Perfect Pictures at Your Fingertips!
The NX lens series were revealed recently. Each lens is specialized to realize its effective function with its focal length. Samsung lenses are built-in with i-Function, which allows you to capture every moment while taking pictures. This shortens the time to set up the camera by enabling you to see and enjoy the things that are viewed through the lens.
Before taking a look at the 16mm/60mm/85mm/18-200mm lens, which will make the NX camera stand out even more, let’s take a look at the videos that were filmed with its standard/pancake lens
To continue, please click the link to the source here: http://www.samsungimaging.net/2011/05/09/youtube-featured-videos-this-week-nx-films/
Thursday, May 5, 2011
Wednesday, May 4, 2011
How the NX Lenses are launched into the World. PART I : The NX Lens Developers
Following is an information abou the NX lens development.
The Samsung NX series camera won high praise from users when it was unveiled last year. One of the most important things for interchangeable lens cameras is the lens. Offering i-Function on top of the optical function, how did the Samsung NX lens come to life? I met with lens developers from different fields to learn about how the NX lens was created and other behind-the-scene episodes.
1. Please introduce yourself.
Geonmo Kang (Vice President, Lens R&D Group) : My interest in camera and lens dates all the way back to my younger years when my father bought me a camera. I joined Samsung in 1984 and since then I’ve been working in the camera field.
Sungwook Choi (Principal Engineer, Opto-Mechanics Lab, Lens R&D Group) : I joined Samsung a little over 20 years ago and I’ve been working on interchangeable lens design for three years now.
Woojong Cho (Principal Engineer Ph.D, Control Lab, Lens R&D Group) : I majored in laser optics and I am currently in charge of developing and applying new technology to control and run interchangeable lens.
Youngwoo Park (Principal Engineer, Optics Lab, Lens R&D Group) : Hello, I am in charge of the NX lens optical design. I personally like to take pictures and I have strong interest in lens, which naturally led me this field.
Hyuckki Lee (Principal Engineer,Superprecision Optics Lab,Lens R&D Group) : Making lens has long been my dream. I was so deeply moved after reading about this one kid who was featured in a kid’s magazine making cameras and telescope with lens, I purchased lens glass on my own to cut it myself and process it as I wished. Later, I developed my own lens and polished it myself. In a constant pursuit of my dream of becoming a lens developer, I created my own polishing machine. At university, I spent 28 days in a tent in order to capture the sight of Halley’s Comet, and ultimately I became the first person in Korea to do so.
2. It is true that Samsung is a follower in the lens area behind other players? Can you briefly explain the background of your path to where you are now?
Geonmo Kang : Many think that the NX lens came out of nowhere, but it is actually the culmination of over 20 years of research into film cameras and SLR cameras. The first motto that underpinned the lens development team for the NX lens was ‘best-in-class optical function,’ and the second motto was to sell lens to the consumers at a reasonable price.
Youngwoo Park : When the NX was first released, the compact system camera market was underdeveloped, so we were the first to try many technologies. It was quite challenging to stabilize the function.
3. What challenges did you face while developing the lens?
Geonmo Kang : I had made many prototypes, but because I didn’t have enough experience in mass production, I went through a lot of trial and error.
Sungwook Choi : The NX uses a bigger APS-C sensor than other companies. At the initial stage, developing a competitive product at the right size and performance, while also using a big sensor was difficult. Although I had a lot of experience in compact camera, it was my first time developing an interchangeable lens, so dealing with it was difficult at first with many trial and error.
Woojong Cho : Different from existing DSLR lens, the NX system uses contrast AF, which means that control is difficult and leads to many issues. In order to overcome the innate limitations of limited lens performance due to small camera size, we adopted the latest technology used in DSLR. However, it was challenging because the technology was not stable at the time.
Youngwoo Park : We designed various types of lenses that will fit well with the compact and light-weighted NX. In the process, researchers invested a lot effort and time.
Hyuckki Lee : Lenses are like living organisms that do not always turn out as you planned. The key lesson I learned while studying polishing abroad was how to communicate with the lens. It may strike you as odd that I talk to an inanimate object, but interestingly, when you communicate with the lens, you find solutions. Talking with the lens while polishing has now become a habit.
4. Where did you focus to differentiate your lens from competitors?
Youngwoo Park : We wanted to minimize the weight of the lens that moves for focusing for rapid AF. We also developed a proprietary control technology to ensure a certain level of OIS correction.
5. Do you enjoy taking pictures?
Geonmo Kang : I like to take close-ups and enjoy capturing ordinary objects in our everyday life. I also run a photo blog.
Youngwoo Park : I take a lot of pictures using the NX10 and 30mm lens.
Hyuckki Lee : I enjoyed taking pictures ever since I was young, so it has become a hobby for me. Being able to take pictures with the lens I made is a special privilege.
6. As a developer, what do you think are the advantages of the NX lens?
Geonmo Kang : Best-in-class optical function. We put special effort in ensuring balance of the center of the lens with the surrounding.
7. Can you briefly talk about the lenses to be rolled out in the future?
Woojong Cho : A premium lens that sets Samsung’s unique status will be launched. One is the 18~200mm super zoom lens which will be released in the second of half. It is the first to apply AF mechanism called VCM(voice coil motor), with no noise and quick AF. The second is a macro lens named F2.8. It is the first among compact system cameras to have SSA(supersonic actuator). The F1.4 85mm lens, another lens with VCM, has the widest diameter among compact system camera.
8. Do you have any words for younger students wishing to become a lens developer?
Hyuckki Lee : Even with digitalization, lens will remain analog. For those students who like the feel of analog lens, continue to develop yourself with the dream of becoming the best expert in the analog field.
So, that was a sneak peek into how the NX lens was created! Obviously, the NX lens is not an outcome of overnight effort, but a product of long research and development. I was particularly impressed with the pride each developer had on the lens development work and their passion and commitment. In the next posting, I will meet with the lens planner, marketer and designers to talk about their work on the NX lens.
Next post will be published May 17th. Until then, take care!
Here is the link to the source.
http://www.samsungimaging.net/2011/05/03/how-the-nx-lenses-are-launched-into-the-world-part-i-the-nx-lens-developers/
Friday, April 29, 2011
Samsung to expand its high-end camera range, engaging more photo specialists
Following is an article about Samsun's NX series camera posted by Current.com.au.
Tuesday, April 26, 2011
AP Award Winners 2011
Following is an article about the AP Award. Samsung NX100 won the Entry Compact System Camera of the Year.
Sunday, April 24, 2011
NX11 Video Clip with i-Fn Lens Operation
Following is a video clip using an NX i-Fn lens with NX11 digital camera.
Sunday, February 27, 2011
Samsung’s 2011 New NX Lenses are revealed!
Following show the NX lens information.
Samsung has received positive reviews from different press by launching 30mm, 18-55mm, 50-200mm lens. By previously releasing a lens roadmap, Samsung had signaled that various models with improved features were on the way. Unexpectedly today, a part for the new NX lens has been released which NX users have been waiting for. Of course it’s not out in the market yet, and the exact release date and prices have yet to be revealed, but it’s possible to widely guess its design and function. Let’s take a look at the new NX lens through a video and pictures.
The ultra bright 85mm F1.4 Compact System Camera (CSC) lens features SSA, which like the 60mm lens provides fast and silent AF. It also includes Full Time Manual Focus which provides advanced photographers greater control over their preferred settings. This premium lens with bright F1.4 offers the ideal solution for capturing perfect and professional looking portrait pictures.
The 18-200mm multi-purpose Long Zoom Lens can be used diversely from taking landscape to portrait pictures. It features modes optimized for creating high-quality movie content with a single lens. Due to Samsung’s use of Voice Coil Motor (VCM) technology, the new Long Zoom Lens also has a fast and silent AF, which enables you to video important events without recording the sound of the camera’s AF. It also features OIS, which cancels out any hand movements and delivers crisp, clear images perfect for filming videos.
All of the lenses are compatible with Samsung’s unique i-Function system, which helps users easily create powerful effects utilizing the quick and convenient controls.
Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented, “At Samsung, we are committed to ensuring that we remain at the cutting edge of imaging technology, and these five new lenses are a testament to that ambition and the growing strength of compact system camera photography. These are products that a professional photographer would be proud to use, but we make them so easy to use that a novice could get amazing results every time, and that is a credit to our strong R&D team. We are continuing to innovate in this exciting market and we have more significant developments planned for the future, which will add to our growing strength in the compact system camera market.”
The release of these lenses with great features is exciting news to previous NX users who wanted various lenses, and also for those who used DSLR despite the weight and size for the diversity of lenses. How about taking wonderful pictures with the light and excellent NX cameras and lenses?
Here is the link to the source: http://www.samsungimaging.net/2011/02/21/samsungs-2011-new-nx-lenses-are-revealed/
Friday, December 3, 2010
31 Kinds of Accessories for NX-series!
Here is a review about NX camera.
How many accessories for NX series camera do you know? It might be complicated when you search it. To support NX’s functions, there are 31 kinds of accessories including lens application, shoe application such as flash, EVF, and GPS, remote switch, and filter.
Let’s take a look the list of the NX accessories!
You can see the detail of Lens Application here.
There are 3 kinds of filters. MC Protector(58/52/43/40.5mm) protects the lens from dust or other foreign substances , ND4 Filter(58/52/40.5mm) reduces reflections, and CPL Filter(58/52/43mm) changes the aperture or exposure time (ND 4 : 2EV step). Filters allow users to have more control of the images being produced.
Remote Switch SR9NX01 is useful for releasing shutter remotely to reduce camera shake. Shutter can also be locked in long time exposure. When you want to use other lens combined NX’s body, its Mount Adapter MA9NXK is available for K-mount lens.
Flash SEF15A is A-TTL external flash for NX and EX series cameras, and the SEF20A is for only NX series camera.
EVF10, Electronic View Finder, is a viewfinder where the image captured by the lens is projected electronically onto a miniature display. In addition, GPS10 is available with both the NX100, and the NX10. (For more information, please refer to the previous article) searching time of initial location in 60 sec and researches time of location in 5 sec.
For someone who would carry simple and light camera case, new NX Cases were released. The lightest case CC9U40B(200x125x90mm) weights 245g, the CC9N20B(250x190x130mm) weights 442g and the CC9N80B(335x220x150mm) weights 661g.
Those accessories will help you take better shots with NX camera.
Read more: http://www.samsungimaging.net/2010/12/01/nx10_nx100_31-kinds-of-accessories-for-nx-series/
Thursday, September 16, 2010
Collection of NX10/NX100 and Lenses
Following is a collection of NX series from Samsung.
http://www.slrclub.com/bbs/vx2.php?id=newproduct_samsung&page=&no=2333
http://www.slrclub.com/bbs/vx2.php?id=newproduct_samsung&page=&no=2333
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