Digital camera war has started. Beginning with the first quarter, which could be said A match among the companies, every kind of digital cameras have been pouring into market. And the Korean leading company Samsung Digital Imaging Co., Ltd is introducing stylish and simple ST50.
Cameras have been a means for people to express and prove themselves; from formal and stiff black-and-white family pictures taken with films cameras to funny self-portrait pictures taken with digital cameras. They have been the common recording device for a long time and the technology has developed constantly.
As the technology develops, engineers confront a big question. “What is the most memorable moment that people want to keep the record of?” In order to figure out and satisfy consumers’ desire, many engineers developing camera technology have put much thought into useful functions for portable digital cameras. And one of the conclusions from it is ‘portrait-centered technology.’ ST50 of Samsung Digital Imaging Co., Ltd has made with that consideration on basis, so it helps take various portrait shots more easily, quickly, and stylishly.
ST50 has ultra-slim size of 94.2 x 55.7 x 16.6mm(excluding protruding area). And its metallic feeling from stainless steel material and glossy-coated surface emphasizes simple and smooth bodyline, plus convenient button arrangement.
Not only its tasteful color and slim and stylish design, it has 12.2 megapixels and a lens with 3x optical zoom and 5x digital zoom. Also, live view, which is essential for digital cameras, offers clear scene on 2.7 inch large LCD.
ST50’s ‘SMART’ mode, newly introduced from Samsung, is one of the most noticeable features. ‘SMART’ supports the optimal mode without users’ complex setup. With one click of ‘SMART’ button, ‘Program mode’ and ’Video recording mode’ can change into ‘Smart Auto mode’ and ‘ Smart Video recording mode,’ enabling the best photos or video clips easily and quickly.
These two smart modes change setup value according to recording environment. For instance, when you take nature shots in ‘Smart Auto mode,’ CCD takes in the scenery from the lens, and Image Solution analyzes it and automatically changes to Mountain mode. This brilliant ‘SMART’ mode replaces the manual mode of high-end cameras, so this portable camera helps you to enjoy the optimal recording mode in any circumstance or situation without feeling any pressure of operating manually.
Other than this talent ‘SMART’ function, it also has Program mode like most of the digital cameras. In addition, it supports exposure control, white balance, ISO, face detection, photo size, picture quality, A.C.B (Auto Contrast Balance), sidelights, recording methods, frame guide, AF domain, photo style, image editing, D.I.S (Digital Image Stabilization), and sound functions.
Main functions of Perfect Portrait System
Perfect Portrait is a system that automatically detects faces in frame and controls focus/ exposure/ recording in a way to emphasize the face. Many digital camera users take pictures to upload their self-portraits or pictures with their friends on their blogs or home pages. Therefore, face detection/ beauty shot/ self-portrait/ smile shot/ blink detection/ red eye removal functions are also included as a part of this system.
‘Face detection’ function detects faces on frame and emphasizes them by automatically controlling focus and exposure.
Photo Style Selector helps to express each photo in various feelings using pre-set style effect. You can select out of gentle feeling of Soft, strong feeling of Vivid, natural and clean image of Forest, brown-toned Retro, sharp image of Cool, composed feeling of Calm, antique feeling of black-and-white Classic.
‘Beauty shot’ function detects faces and fixes dark area under eyes, and makes skin tone and noise smoother and brighter. Therefore, you can take clear and bright portrait shots without using extra editing programs.
Self-portrait
‘Video recording mode’ supports SD quality, offering 800x592(20fps), 640x480(30fps & 15fps), and 320x240 (30fps & 15fps) resolution. When recording videos, 3x optical zoom is available and the operating sound is recorded when you use zoom. If you don’t want the operating sound to be recorded, you can activate ‘Mute sound during zoom operation’ function.
Frame Guide
Self-portrait
For expressing the clear and bright face, there is another function called ‘Self-portrait.’ It notifies you by repeating beeping sound when your face is detected on frame. After it detects the face on frame, if the face places in the center it makes a little different beeping sound. Since you cannot look at the LCD monitor when taking self-portrait shots, it is a very convenient function.
‘Smile shot’ function takes a picture automatically without pressing shutter when it detects smiley face. But it only detects better when teeth show or smile is wide enough. ‘Blink detection’ helps get the best picture by taking three successive shots when it detects blinking on the moment the shutter is pressed.
Flash red eye removal function finds eyes using face detection of Perfect Portrait System. And red eye detection algorism spots the red eyes resulting from flashlights and automatically edits them to natural color.
‘Smile shot’ function takes a picture automatically without pressing shutter when it detects smiley face. But it only detects better when teeth show or smile is wide enough. ‘Blink detection’ helps get the best picture by taking three successive shots when it detects blinking on the moment the shutter is pressed.
Flash red eye removal function finds eyes using face detection of Perfect Portrait System. And red eye detection algorism spots the red eyes resulting from flashlights and automatically edits them to natural color.
‘Video recording mode’ supports SD quality, offering 800x592(20fps), 640x480(30fps & 15fps), and 320x240 (30fps & 15fps) resolution. When recording videos, 3x optical zoom is available and the operating sound is recorded when you use zoom. If you don’t want the operating sound to be recorded, you can activate ‘Mute sound during zoom operation’ function.
Using MPEG4 for compressing the files, it offers good image quality and doesn’t take up much space thanks to its high compression rate. You can either record the sound or not, and the program in ST50 enables image stabilization, pause during recording, still image capture, and movie clip abstraction. There are also other convenient functions such as Frame Guide, Photo Style Selector, and Smart Album.
Frame Guide
Frame Guide takes a sample picture first for guidance, and then takes an actual shot. It is a function that helps to take a picture in an angle as you want by leaving the frames of the sample pictures for a picture taker to compare when taking actual shots. This function is very useful when you take a sample shot in an angle you like and ask someone to take a picture for you.
Photo Style Selector helps to express each photo in various feelings using pre-set style effect. You can select out of gentle feeling of Soft, strong feeling of Vivid, natural and clean image of Forest, brown-toned Retro, sharp image of Cool, composed feeling of Calm, antique feeling of black-and-white Classic.
After reading a thin manual, even complete beginners can easily operate ST50.
Digital cameras have become a part of consumers’ daily life. People want to capture the precious moments more quickly and easily, and it is utilized as one of the lifestyle item.
ST50 is slim, colorful, simple, but smart. You don’t need to stop for taking pictures. You can just go with the flow. And in the flow, it helps focus on you or people around you and captures lively facial expressions. ST from Samsung’s ST50 stands for Stylish. I think meaning of stylish ‘chic, fashionable, trendy’ plus ‘clever, quick, sharp, and acute’ meaning from ‘SMART’ mode is the real concept ST50 seeks. In this busy and fast moving world, this camera could be the means to express yourself and the messenger to mutually communicate you and the world.
Digital cameras have become a part of consumers’ daily life. People want to capture the precious moments more quickly and easily, and it is utilized as one of the lifestyle item.
ST50 is slim, colorful, simple, but smart. You don’t need to stop for taking pictures. You can just go with the flow. And in the flow, it helps focus on you or people around you and captures lively facial expressions. ST from Samsung’s ST50 stands for Stylish. I think meaning of stylish ‘chic, fashionable, trendy’ plus ‘clever, quick, sharp, and acute’ meaning from ‘SMART’ mode is the real concept ST50 seeks. In this busy and fast moving world, this camera could be the means to express yourself and the messenger to mutually communicate you and the world.
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