3rd August 2009 – Samsung Digital Imaging, leaders in innovation and digital imaging, today launched an online teaser campaign called ‘tap and take’ in advance of the launch of its new range of Smart Cameras.
The cameras, which will be launched next month, promise to transform the way consumers take pictures and will feature a host of new technologies designed to bring fun and ease of use for the photographer.
The teaser campaign, which will run from 3rd August until 12th August, can be viewed at http://www.photographyblog.com/?URL=http%3A%2F%2Fwww.tapandtake.com and will give users an idea of what they can expect from the new products.
The innovative and interactive ‘Tap and Take’ campaign will be supported by online banner advertising (UK, France, Italy, and Singapore) and regular updates which will be available from the ‘Tap and Take’ Facebook Fan Page (http://www.photographyblog.com/?URL=http%3A%2F%2Fwww.facebook.com%2FSamsungTapandTake) and Twitter account (http://www.photographyblog.com/?URL=http%3A%2F%2Ftwitter.com%2FTapandTake).
“The ‘Tap and Take’ teaser is a fun taster of the exciting and totally unique set of groundbreaking technologies featured in the new products,” said Stephen Mitchell, General Manager Marketing, Samsung Digital Imaging Division. “We hope that it both teases and excites the public ahead of the forthcoming launch next month. We believe they’ll open up a whole new approach to personal photography for consumers.”
The new products will be launched simultaneously in a series of events hosted in New York, Beijing, Bangkok, London and Seoul, starting from 13th August.
For more information on Samsung cameras, please visit http://www.samsungcamera.co.uk
For more information, please click: http://www.photographyblog.com/news/samsung_teaser_campaign/