In 2010, a lot of new and unique products were released. Cameras with new functions kept being released, and more advanced cameras have been made. However, customers don’t like it any more from a certain point. They know a new model will come out soon after they have bought the newest product of today, so they hesitate to purchase a new one. They are sick and tired of the frequent changes and small improvement. Then, what should all the companies do? Yes, they need to concentrate getting the loyalty of a customer, so when they do buy their next camera they will first look at the company’s products.
Rather than making a shocking or brilliant item, a company that care about their customers with small details will get their attention for those expensive purchases.
There’s no exception in the camera market. Cameras with better shooting performance and easy to used functions will lead the market. Samsung released the New Paradigm lens in the second half of 2010. That was the Samsung NX 20mm F2.8. The Samsung NX 20mm F2.8 is a new slim pancake lens released with the NX100, and by adopting the new function called i-Function, it introduced an innovative shooting setting system for customers and NX mount slim & smart wide single focus lens.
Rotating the focus ring to take shots! Samsung NX 20mm F2.8 with i-Function
i-Function is a new shooting mode setting system in order for users to take faster and more accurate shots. Samsung NX 20mm F2.8 i-Function allows users to set the shooting option with a button on the side on the lens and the focus ring. None of this is done on the body, so it’s quite interesting. While shooting, users don’t need to look at the body to change the option, but just by looking at the LCD or through the viewfinder and pushing the i-Fn button, various settings such as shutter speed, aperture, exposure, white balance, and ISO can be set.
Shutter speed adjustment Aperture adjustment ISO adjustment White Balance adjustment Exposure compensation Here is the link to the long review: http://www.samsungimaging.net/2011/04/13/samsung-nx-20mm-f2-8-i-function-review/